ψηφιακο μαρκετινγκ - An Overview

Στη σημερινή ψηφιακή εποχή, οι επιχειρήσεις στο ηλεκτρονικό εμπόριο βασίζονται σε μεγάλο βαθμό στα κανάλια ψηφιακού μάρκετινγκ. Μέσω αυτών προσπαθούν να προσελκύσουν νέους πελάτες, να πραγματοποιήσουν πωλήσεις και να αναπτύξουν σχέσεις με την πελατειακή τους βάση.

Πλέον βλέπουμε στην τηλεόραση να κάνουν διαφημίσεις εταιρείες που απλά χρειάζονται τις… δημόσιες σχέσεις με τους καναλάρχες και τους δημοσιογράφους, ώστε να μην αναφέρουν τα κακώς κείμενα των εταιρειών τους.

Usually The ultimate way to determine this out is to produce a buyer journey map that addresses all touchpoints. As soon as you fully grasp your consumer, you are able to tailor material and campaigns to push guide technology.

Social networking marketing is an essential A part of any contemporary marketer’s toolkit. It provides exciting and powerful methods to connect with shoppers through numerous varieties of articles.

Επίσης εξετάζετε εξωτερικούς παράγοντες, όπως καταστάσεις που μπορούν να σας προσφέρουν ευκαιρίες ή αποτελούν απειλές.

Would you, or your Firm use SOPs for digital marketing actions? You might not have heard of SOPs, Considering that the strategy seems to be far more extensively Employed in the US As well as in markets where by the gross sales process is much more technological …..

While there have been at the time a restricted amount of social channels, the networks on offer are escalating and catch the attention of new users daily. This presents fantastic chances for Entrepreneurs: just consider the viral prospects on TikTok or even the Reside stream capabilities on WeChat.

You may as well build intriguing written content to succeed in new audiences. So in case you’re struggling to have interaction a particular audience, make a specific campaign that just reaches that team across applicable digital channels.

These 5 essential digital marketing concepts are built into nearly all different types of digital marketing tactics and therefore are often talked about and reviewed by marketers as portion in their digital marketing functions.

Social websites marketing is an important class of digital marketing that entails encouraging consumer communications on a corporation’s personal internet site, or social presences including Fb or Twitter or in specialist publisher internet sites, weblogs and discussion boards.

Have a look at our social networking marketing sources if you’re striving to determine where by to start marketing digital out or have to have much more data on a particular platform. 

Warning: Closing this web page might have an effect on activity tracking! This page is employed by your activity to talk to the training System. Remember to be sure you shut all activity Home windows in advance of closing or navigating from this website page.

Υπάρχουν κάποιες “διαστάσεις” και κάποια “μεγέθη” που μπορούν να μας βοηθήσουν να εκτελέσουμε μία ανάλυση μάρκετινγκ όπως:

Digital media. Prioritizing the use of various communications channels for achieving and engaging audiences can be obtained, such as advertising, e-mail and messaging, search engines and social networks, which we’ll introduce With this chapter.